What is Online Reputation Management or ORM? What is the widespread reach of the internet today, it becomes crucial for the companies to project their brand and reputation on the world wide web. There are numerous social media on which consumers can post their views about a company or acorporate entity. These include not only blogs, groups and discussion boards, but social networking sites like Orkut, Facebook, Twitter, MySpace and You tube.  

The book follows on the best-selling Social Media handbook and gives you step by step guidance on how best to build your reputation on the internet and how to defuse negative feedback from consumers and news media.

The Handbook is a must-have for any corporate that wants to utilise the potential and reach of the internet to build its brand image in the best possible way.

The book is produced by Dentsu Digital which is the acknowledged expert on the subject.